The Associate Director will be responsible for delivering commercial insights to inform strategic choices and commercial decisions in hemoglobinopathies (SCD/TDT) and other categories. As an integral member of the extended brand team, the Associate Director will maintain a pulse on critical business questions to formulate and execute an insights plan (involving either primary market research or data analytics) to answer them.

This is a hybrid/on-site role based in Boston, MA (3 days onsite, 2 days remote on a weekly basis).

Key Duties and Responsibilities:

• Function as a key partner to the Marketing lead and provide objective perspective and insights

• Formulate a comprehensive insights generation plan to address a spectrum of business questions using the appropriate methodology

• Independently design and execute primary market research that addresses key business questions

• Define data analytics needed to answer ongoing business questions and oversee its execution

• Run the analytics coordination forum which provides cross-functional alignment on analytics activities supporting the program

• Maintain a current summary of all the insights supporting a disease area in the form of an Insights book

• Develop the situation analysis for the Brand Planning process

• Maintain a strong understanding of the LRP forecast model and provide assumptions that inform the Long-Range Plan

Knowledge and Skills:

• Depth of knowledge in a variety of primary market research methodologies; substantial experience managing design and execution of primary market research projects

• Strong complex quantitative analysis skills; experience running own analyses as well as partnering with advanced analytics professionals, and interpreting results

• Domain knowledge of real-world data (large scale open or closed insurance claims, EHR), and/or other related data sources from providers and health systems

• Experience working in rare disease and knowledge of cell & gene therapies

• Past US launch and inline brand experience strongly preferred

• Exceptional written and verbal communication skills - able to synthesize and distill complex information into a compelling narrative

• Proactive orientation - able to anticipate issues, engage with stakeholders and plan accordingly

• Demonstrated experience as a trusted advisor and thought partner to stakeholders

• Comfortable with ambiguity; able to effectively structure problems and solution approaches

Education and Experience:

• Bachelor's Degree in relevant discipline required

• Typically requires 8 or more years in bio-pharma marketing, market research and/or analytics, management consulting, or the equivalent combination of education and experience

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