Summary:

The Associate Channel Marketing Manager will implement and manage Moen's Loyalty Programs and will be responsible for supporting the execution of Moen's Digital Commerce business with Amazon and other key e-tail accounts. The Loyalty Program focus includes managing relationships with external partners and collaborating internally across the Moen marketing, sales and finance teams. Digital Commerce responsibilities include item setup/maintenance, sales and inventory forecasting, product merchandising, and coordination and analysis of digital marketing related activities associated with driving site traffic, customer engagement, and conversion.

Job Description:

Responsibilities

Loyalty Program Focus:

• Implement and manage Moen loyalty programs
• Manage relationships with external partners/providers and collaborate with Moen marketing, sales and finance teams
• Assist in managing the creative development process for the loyalty programs
• Manage monthly sales and cost forecasts and oversee monthly invoice accruals
• Oversee and conduct analysis and insight to manage the loyalty program success
• Analyze competitive marketplace, follow trends and provide actionable insights to enhance loyalty programs

Digital Commerce Support:

• Collaborate with retailer accounts and Moen's Digital Marketing team to develop channel-specific marketing activities that will increase traffic to Moen product pages and increase overall conversion
• Support account service needs that occur on a daily basis and ensure timely follow-up of all activities
• Leverage available data and analytical tools to optimize online merchandising efforts, develop promotional strategies, and improve overall conversion for Moen
• Analyze and report all key performance indicators for multiple product lines within Moen's e-commerce business
• Collaborate with internal sales, marketing, and product development teams to execute content strategy specific to each retailer
• Forecast sales and inventory levels in close coordination with Sales and Inventory Management teams

Qualifications

• Bachelor's degree in Business, Marketing, Mathematics or Finance is required
• Minimum of 3 years of marketing experience to include a minimum of 2 years of experience working with external agencies/partners, merchandising, digital/interactive marketing, and search engine optimization; Durable products experience is a strong plus
• Experience with web analytics tools (Amazon Retail Analytics, Adobe Analytics, Google Analytics, Coremetrics, etc)
• Intermediate/Advanced skills in SAP, Microsoft Excel, Word and PowerPoint
• Strong analytical skills, including the ability to arrive at insights from data
• Demonstrated ability to be a team player and to effectively work across a matrix environment
• Excellent written and verbal communication skills
• Willingness to travel up to approximately 10% of the time (domestically)