Social Media Lead

Zaner-Bloser is an educational solutions company specializing in delivering instruction focused on developing foundational skills for PreK-6 students in ELA & Math. Our programs include Superkids, Building Fact Fluency, Kickstart Number Sense, Spelling Connections, Zaner-Bloser Handwriting, and more. As a member of the Highlights Family of Companies, we strive to always do what's right for children and make a significant contribution to their education.

The Social Media Lead is responsible for overseeing and optimizing strategic social media initiatives to maximize brand awareness and conversions. Responsibilities include managing Zaner-Bloser's social media strategy and tactics, ensuring social media campaigns receive high engagement and drive new followers, and analyzing campaign performance for optimization recommendations.

Essential Duties and Responsibilities:

• Develop a strategic approach to content ideation that aligns with our business objectives and is informed by our buyer's journey, personas, analytics, and industry trends
• Leverage social media listening tools to monitor brand mentions, industry trends, and competitor activities, and use the insights to refine strategies and identify opportunities for engagement and acquisition
• Advise product experts, copywriters and designers on organic social media best practices to ensure content is accurate, engaging, and optimized for performance
• Stay current with social media best practices and evolving platforms and technologies
• Schedule social posts in a social management platform and maintain content calendar
• Monitor and respond to comments from users across social channels
• Change agent comfortable with proposing process improvements and efficiencies
• Track success of social campaigns from goal setting to defining and tracking social media KPIs

Qualifications:

• 5+ years of hands-on social media experience
• Bachelors' Degree in Marketing or related field
• In-depth knowledge of social media platforms, algorithms, and best practices
• Proficiency in using AgoraPulse or a similar social media management software
• Ability to manage multiple projects simultaneously
• Content writing experience a plus
• Highly motivated with ability to thrive in a fluid environment with multiple stakeholders
• Organized with a high attention to detail
• Strategic thinker with intellectual curiosity
• Solid organizational skills and ability to meet deadlines
• Strong work ethic with a growth mindset